When: 15-19.10.07
Where: Expocentre
Frost by Ariada - Peak of Perfection!
Task
TO WORK OUT AN EXCLUSIVE SINGLE IDEA FOR DESIGNING OF ARIADA STAND AND PRESENTATION OF THE COMPANY AT AGROPRODMASH 2007 EXHIBITION.
To provide the stand with proper technical equipment.
To attract prospective partners to the stand.
Number of guests: 5000
Concept
ARIADA ON PEAK OF PERFECTION.
For more effective work of the stand we created a concept which gave the guests an opportunity not only to appreciate the high quality of the company's refrigerating equipment, but also to feel the atmosphere of real "refrigerating" frost. For this purpose an icy mountain with a fluttering Ariada flag on the peak was built at the stand. The concept appeared successful. Besides high success indicators of stand work, a pleasant surprise was the decision of the General Manager of the company to prolong the exhibition from three to five days.
Details
DJ - ROCK CLIMBER. SNOWFALL. VIP LOUNGE.
Every morning during five days a new icy sculpture in the form of a mountain with an Ariada flag on the peak was placed at the stand. A popular DJ in a rock climbing suit entertained the guests.
