When: 27.08-05.09.10
Where: Crocus Expo
Hankook at 2010 Car Exhibition
Task
TO ORGANIZE A BRIGHT, SPECTACULAR AND EVENTFUL ACTIVITY AT THE EXHIBITION ABLE TO ATTRACT GUESTS OF THE EVENT TO THE HANKOOK STAND AND INTEREST THEM IN THE COMPANY'S PRODUCTS.
To provide the complete coordination of the project.
Number of Guests: 15 000
Concept
HANKOOK WINTER TIRES - EXCELLENT ROAD GRIP.
SSHIKOM organized various thematic interactive activities giving the guests a chance to check the high quality of exhibited products. This helped to show all advantages of Hankook tires. As a result, the stand of Hankook attracted a great number of guests at the exhibition.
Details
PORSCHE. AQUA MAKE UP. CURLING.
The stand was divided into zones: a registration zone, where the guests could get all necessary information; a cafe, where they relaxed; a photo studio, where the guests made photos with the car legend - a real Porsche. A band of drummers entertained the guests during the event, the last chords of the composition were performed on Hankook tires. An aqua make up artist created pictures on faces and hands of the visitors. During the stand's work a quiz was arranged and the participants answered questions about tires. The quality of tires was appreciated during a curling tournament.