When: 27-30.05.10
Where: The Manege
Samsung Culinary Show at Food Show 2010
Task
TO CREATE AN INTERESTING INTERECTIVE PROGRAM OF STAND OPERATION AT THE EXHIBITION.
To work out a concept, technical support and an interactive program of three-day stand operation.
To present new household appliances by Samsung to exhibition visitors.
To increase sales and loyalty to the brand.
Number of guests: 10000
Concept
SAMSUNG MAGIC SHOW.
Annually Food Show demonstrates delicious and delicate dishes from different parts of the world to its guests. Culinary magic by Samsung makes the process of cooking pleasant and fascinating and helps to create healthy dishes with perfect taste and seducing smell. The guests participated in shows, master classes, interactive programs, spectacular demonstrations by the best chefs from culinary shows, received advice of specialists in the sphere of healthy food and unique culinary experiments. The main aim of the program was to demonstrate functional advantages of Samsung household appliances.
Details
MASTER CLASSES BY RUSSIAN CHEFS. ILLUSON. HEALTHY DIET.
Gastronomic miracles with Samsung household appliances were happening during the three days of the exhibition and attracted many visitors. Dietarian Mikhail Ginsburg told the guests how to organize healthy diet with the help of Samsung kitchen appliances and become healthy and beautiful. Chef Denis Krypenya made tasty dishes using his original recipes; the brothers Safronov showed tricks with Samsung appliances.
