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Organization of marketing and corporative
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Health Festival Welness Fest
Client: Good-Food group of companies
When: 23.06.12
Where: Stadium "Vympel"

Health Festival Welness Fest

Task

TO PROMOTE CORPORATE VALUES AMONG EMPLOYEES, TO SHOW THE POSITION OF SOCIALLY RESPONSIBLE COMPANY

Consolidate staff and to strengthen the intracorporate communication. Arrange a staff large-scale event taking into account the interests of all groups of employees.

Number of guests: 450

Concept

THE FORMAT FOR A CORPORATE EVENT WAS FESTIVAL OF HEALTH, IN WHICH EACH EMPLOYEE WAS ABLE TO FIND A SPECIAL INTERESTING SITE.

Sshikom organized the maximum quantity of "healthy" areas: the grounds for active sports, recreation, the male and female sports grounds with a variety of sports entertainment and children's recreation area. Everything was done to ensure comfort and joy for each guest of the festival. The main unifying event of "Health Festival" was a corporate VIII Cup football. The specially trained employees became cheerleaders to perform during the match.

Details

THE FESTIVAL WAS ORGANIZED IN SUCH A WAY THAT EACH GUEST COULD CHOOSE AMONG LEISURE ACTIVITIES:

fitness area, a zone for a quiet relaxing rest, fan zone with a "fun starts" for the whole family, children's playground with live entertainment, a variety of master classes. All employees got together two times: at the opening ceremony of the festival, which began after the football game, and at the winners of the Cup VIII Cup awards ceremony. There were also the ice cream truck and apparatus for popcorn on the territory of the Festival.

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