When: 17.11.11-29.01.12
Where: Shopping and business centers, cinemas of Moscow and St. Petersburg
Freedom to New Ideas!
Task
TO ORGANIZE A PROMOTIONAL CAMPAIGN IN MOSCOW AND ST. PETERSBURG CINEMAS BEFORE AND AFTER THE BEGINNING OF THE NEW SAMSUNG SALE.
To attract prospective customers to the product using all cinemas capabilities; one of them would become connection between the promotional campaign and film premieres.
Concept
TECHNOLOGIES OF NEW OPPORTUNITIES.
Samsung presented a new product - Samsung SML Galaxy Note. This mobile devise combines the best characteristics of a tablet PC and a smart phone. The devise gives new opportunities for creation, communication, work and entertainment. Participants of the innovative promotional campaign "Technologies of New Opportunities" had a chance to appreciate the key qualities of the new product.
Details
NEW PORTRAIT. FILM BILLBOARD. GALAXY NOTE.
During the promotional campaign stands with images of the product were used. A big plasma represented the display of Galaxy Note. The participants of the action made their photos in front of the press wall and then corrected their portraits with a stylus: they added some accessorizes, stylized the pictures as billboards, autographed or just completed the images themselves. The pictures were published in social networks or printed. With their pictures participants received magnetic frames stylized as Galaxy Note for presents.
