When: 28.04.11
Where: The Dome Club
Everything Serious: Top Laptop at Top Event
Task
TO ORGANIZE A PROMOTIONAL CAMPAIGN FOR SAMSUNG SERIES 9 LAPTOPS.
To provide the meeting with technical support.
Number of guests: 150
Concept
SNOB CLUB. LEONID PARFYONOV AND SAMSUNG.
Within the framework of Snob readers' meeting with famous Russian journalist Leonid Parfyonov we organized a campaign showing advantages of the new Samsung laptops. Series 9 models were positioned as a technological breakthrough at thin laptop market. That is why the promotional campaign was held at many top events of the season.
Details
INNOVATIVE LAPTOP AND UP-TO-DATE MEDIA TECHNOLOGIES.
The buffet zone housed a promotion area of Samsung Series 9 laptops. Here the guests could test the new laptop capacities. In the main hall there was a lecture held and the participants could discuss it online with the help of promo laptops.
