TO WORK OUT THE CONCEPT OF A STATUS PRESENTATION FOR THE NEW CHEVROLET ORLANDO, ATTRACTING CHEVROLET OWNERS AND PROSPECTIVE CUSTOMERS TO THE CENTER AND REVEALING SPECIAL FEATURES OF THE VEHICLE.

To organize a bright and unforgettable event taking into account the interests and requirements of the target audience.

To increase customers' loyalty to the brand.

Number of guests: 140

CHEVROLET ORLANDO - 7-SEATER.

Number seven was one of the main components in the concept of the presentation. Seven bright, unique features of the Chevrolet Orlando, which distinguish it from other cars of this class. A chance to enjoy journeys and comfort seven days a week. A spacious cabin, where seven close people - members of the family - can take seats. The seventh sense - special "sense of traveling," which the new Chevrolet Orlando gives to its owners.

FAMILY. COMFORTABLE FLAT. BROADWAY.

The auto-center turned into a comfortable flat with interactive zones – rooms symbolizing such qualities of the car as comfort, safety, style, etc. The guests were welcomed by members of a big happy family: a grandmother with patties, a grandfather with funny stories, their children and grandchildren. The presentation was organized as a dance performance "Family on the Way from Their Country House."  The Broadway band created a childlike mood of the night. The guests took part in theme contests and drawing of prizes by Chevrolet.