When: 18.10.08
Where: Moy Dvor Restaurant
Street Challenge in Western Style by Chevrolet and Opel!
Task
TO ATTRACT ATTENTION OF POTENTIAL AUDIENCE TO BRAND NAMES AND NEW MODELS.
To organize an urban auto competition in order to increase sales of new Chevrolet and Opel models.
To work out a theme concept of the event reflecting advantages of the models.
Number of Guests: 200
Concept
BLOCK COWBOYS - JOURNEY THROUGH MOSCOW PRAIRIES WITH CHEVROLET AND OPEL.
The concept was based on an idea of a street challenge stylized like a classical Western. The new models symbolized untamed mustangs, which were handled by guests of the event who turned into cowboys. The route included six control points, where the guests had a chance to test the cars in different urban conditions. The participants also had to solve various logical tasks.
Details
UNUSUAL ADVENTURES AND OCEAN OF EXCITEMENT - LOOKING FOR A WILD MUSTANG - NEW CAR MODEL.
Besides exciting competitions the guests took part in theme activities, organized on the territory of the restaurant complex. The atmosphere of the Wild West, strong cars and excellent mood - the Western by BLOCK left the guests with the best memories.
