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Sensation: 8 March - First Ladies’ TV Channel!
Client: MegaFon
When: 05.03.11
Where: MegaFon office

Sensation: 8 March - First Ladies’ TV Channel!

Task

TO ORGANIZE LADIES’ DAY CELEBRATION IN THE OFFICE.

To create a friendly and informal atmosphere of the feast and keep it for further work.

To involve employees of the company into celebration both at the preparation stage and during the event itself.

Number of guests: 500

Concept

FIRST LADIES` TV CHANNEL.

Several days before the main ladies’ day SSHIKOM turned into a General Producer of the First MegaFon Ladies’ TV Channel - 8 March. This certainly caused a great change of leaders in the channel rating. Information and old entertaining channel gave way to a fresh spring channel for the fair sex representatives - 8 March. TV broadcast and all programs of the channel were created especially for women. The guests had a chance to enjoy a lot of interesting things on the air: holiday teleconferences, fresh morning news for women and other various exciting surprises.

Details

NEW DUETS. TV PARODIES. MALAKHOV+8 MARCH.

Company employees assisted by professional directors and scriptwriters prepared parodies for popular TV programs remade specially for ladies. All programs were broadcast on the air in the company's office. The broadcast involved not just previously prepared parodies, but also interactive live stand-up of the spectators. The festive program included such popular Russian programs as Malakhov+8 March, Control Purchase, Let's Get Married, Fashion Sentence, Who Wants to Understand Women?, etc.

Video

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