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Blitzkrieg and Great Victory in Nival Interactive Presentation!
Client: Nival Network
When: 30.09.05
Where: Moscow, The Moskva Sporting Club

Blitzkrieg and Great Victory in Nival Interactive Presentation!

Task

TO PRESENT A NEW BLITZKRIEG-2 TO THE MEDIA REPRESENTATIVES.

To integrate the game plot into the concept of the event.

To demonstrate advantages of the new product to the audience.

Number of Guests: 250

Concept

YOUNG FIGHTER`S TRAINING - STRATEGY AND TACTICS OF BLITZKRIEG.

All the participants were going to take part in one of the Blitzkrieg game campaigns in reality. For this project SSHIKOM drew in a military unit with real soldiers, military equipment and weapons. On the territory of the club a military ground was organized and the guests turned into operators.

Details

NIVAL MILITARY EXERCISES: IMMERSION INTO GAME REALITY.

The participants of the presentation changed into military uniform and were divided into units. After the breakfast made in a field kitchen the General Manager of Nival in marshal uniform rode a white horse to meet the participants of the event. After that the guests had to fulfill an important military mission. They attacked enemy tanks using real blasting package, took a shooting course, freed the captive from the enemy's rear, crossed an artificial pond, took a course of marching and battle training. After accomplishing of the battle mission all the fighters enjoyed a dinner and a performance of the Russian Army Choir.

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