When: 30.09.05
Where: Moscow, The Moskva Sporting Club
Blitzkrieg and Great Victory in Nival Interactive Presentation!
Task
TO PRESENT A NEW BLITZKRIEG-2 TO THE MEDIA REPRESENTATIVES.
To integrate the game plot into the concept of the event.
To demonstrate advantages of the new product to the audience.
Number of Guests: 250
Concept
YOUNG FIGHTER`S TRAINING - STRATEGY AND TACTICS OF BLITZKRIEG.
All the participants were going to take part in one of the Blitzkrieg game campaigns in reality. For this project SSHIKOM drew in a military unit with real soldiers, military equipment and weapons. On the territory of the club a military ground was organized and the guests turned into operators.
Details
NIVAL MILITARY EXERCISES: IMMERSION INTO GAME REALITY.
The participants of the presentation changed into military uniform and were divided into units. After the breakfast made in a field kitchen the General Manager of Nival in marshal uniform rode a white horse to meet the participants of the event. After that the guests had to fulfill an important military mission. They attacked enemy tanks using real blasting package, took a shooting course, freed the captive from the enemy's rear, crossed an artificial pond, took a course of marching and battle training. After accomplishing of the battle mission all the fighters enjoyed a dinner and a performance of the Russian Army Choir.