When: 26.08.05
Where: Moscow, the Ogorod Club
Night Watch by Nival Interactive Rushes through Dark Streets!
Task
TO PRESENT THE NEW COMPUTER GAME - NIGHT WATCH - TO THE MEDIA REPPRESENTATIVES.
To integrate the game subjects into the concept of the event.
To demonstrate advantages of the new product to the audience.
Number of guests: 170
Concept
NIGHT WATCH GUARDING SUCCESS.
The presentation was based on Night Watch book by Sergey Lukianenko and film by Timur Bekmambetov. The guests were divided into the Dark and the Light forces to participate in a role playing game. Finally all the forces united to make the game logo.
Details
ATMOSPHERE OF FAMOUS BLOCKBUSTER - NIGHT WATCH IN A DETAIL.
The club was renamed for the presentation: for the event it was called "Mosgorsvet." Next to the club entrance guests could see a yellow Gorsvet breakdown lorry known for Night Watch movie. On the platform of the lorry there were dancing girls in Emergency Service uniform. To join the presentation guests had to ring at the door and tell the Old Witch the password. The whole show program of the presentation was organized in a fantasy style.
