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A grand opening of a new plant in Podolsk!
Client: Puratos Russia
When: 18.08.17
Where: Plant Puratos-Russia in Podolsk

A grand opening of a new plant in Podolsk!

Task

TO ORGANIZE AN EVENT IN A HONOR OF OPENING OF THE SECOND PLANT

of company Puratos Group Russia-Belgium in Podolsk. To collaborate a grand opening of the plant and annual event “The taste of the Tomorrow”, that acquaints with novelties of the production and with the results of world marketing research about customers’ preferences. To hold an excursion tour with the degustation in a new plant, to organize a press-conference with banquet and concert program.  

Concept

A HUGE LABOUR OF THOUSANDS OF PEOPLE IS STAYING BEHIND THE OPENING OF A NEW PLANT.   

To the lifeless space has come the life at the event, cause the plant is living at that time when people that work there are creating a necessary and essential goods. We used an opportunities of the modern production of a new plant and added just required decisions for our event. Input of a new plant into exploitation was an important event for Moscow and Moscow region.  

Details

THE PARTNERS AND HONORED GUESTS FROM MOSCOW AND MOSCOW REGION ADMINISTRATIOM,

The representors of federal and local Media, and also Belgium ambassador and specially invited guest Nikolas Koro with his master-class “Selling of the emotions” were invited at the event. An excursion and degustation were organized simultaneously for the plant’s introduction. A degustation zone was divided at three customers’ trends: the taste, the health and the freshness, that were decorated in eco-style with special thematic.  

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