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Organization of marketing and corporative
events
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New year: ver. 6.0
Client: GroupM
When: 20.12.12
Where: Imperia Lounge

New year: ver. 6.0

Task

TO ORGANIZE AN ORIGINAL CORPORATE EVENT, 

bringing together employees of 5 holding companies. Create an atmosphere of democracy and ease.

Number of guests: 750

Concept

THE 6O`s - IS AN ORIGINAL, BRIGHT ERA

when life was up, and the music gave rise to new styles and stars, youth fought for freedom, and the two world powers - for the space and the dominant position in the world. Corporate event for the holding company GroupM was held in three rooms: one room symbolized the American 60`s, the second was designed in the Soviet style, and in the third hall representatives of the two nations were united for a relaxing pastime. Two halls - the USSR and the USA - were joined with Telemachus, through which broadcasted the "American" and "Soviet" news of the holding. Each hall served snacks, typical for the country and appropriate music sounded. Guests could move freely through the rooms, plunging into the atmosphere around the bubbling '60s!

Details

"AMERICA 60" HALL WAS DECORATED

in the style of those years: the screen broadcasted posters 60`s and cuttings from the films. In the hall of the "USSR" passages of the favorite films of those years, and newsreels twisted on the screens. The hall â„– 3 reigned idea of ??uniting people: this is where the Christmas tree was established as a symbol of human values, regardless of culture and politics. Christmas tree was decorated with tins of condensed milk and tomato soup. The American hall guests were entertained by pin up style musicians, and the Soviet people had fun together under cheerful music.

Video

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