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6th Birthday of European SC!
Client: European Shopping Center
When: 03.11.12
Where: European Shopping Center

6th Birthday of European SC!

Task

TO ORGANIZE AN UNFORGETTABLE EVENT,

responding to  European Shopping Centerstatus. Attract the attention of potential buyers. Stimulate the growth of purchases. Organize an unusual area for entertaining customers. Organize video and photo shooting.

Number of guests: 120 000

Concept

SC EUROPEAN CELEBRATED IT`S  6TH ANNIVERSARY.

Jugglers, acrobats, dan–ers, show-ballet Street Jazz, popular DJ`s, go-go dancers and bartenders worked for visitors of the shopping center. Stores prepared collection shows. That day you could buy exclusive designer jeans from brothers Rudnev. For young visitors a special program had been prepared: clowns, puppets and akvagrim.Throughout the day, visitors were waiting for a variety of presents and the grand prize – Ford Focus 3. Nikolai Baskov presented the main gift just after his performance.

Details

IN MANY STORES YOU COULD BUY CLOTHES AND SHOES WITH A FESTIVAL DISCOUNT.

In addition, every customer, who made a purchase in amount of 5,000 rubles, got a guaranteed prize from the partners of the event. Those, who spent more than 10,000 rubles, automatically became a member of the drawing vehicle. Nikolai Baskov pulled the lucky name – Anna Sholokhova got the new Ford Focus 3! 

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