When: 14.04.12
Where: Brandshop «Samsung Gallery»
Champion’s luck autograph
Task
IMPROVE PARTNERSHIP WITH RUSSIAN TENNIS FEDERATION.
Increase attendence of the Samsung shop.
Create a newsbreak in the media and the "word of mouth".
Number of guests: more than 200
Concept
ON APRIL, 14, AN AUTOGRATH SESSION
women's team Russia's tennis took place at the company store, «Samsung Gallery». The event coincided with semi-final Fed Cup games. More than 200 tennis fans gathered in the Samsung Gallery to support the Russian team and get idols` autographs.
Details
THE AUTOGRAPH SESSION WAS ATTENTED
by team captain Shamil Tarpishchev, Vera Zvonareva, Anastasia Pavlyuchenkova and the coach Larisa Savchenko. The president of Samsung Electronics CIS Jan Sang Ho expressed his hope that a mutually beneficial partnership of Samsung and the Russian Tennis Federation could last for many years. The winners of the quiz, held in the cource of the event, received tennis rackets signed by the members of the women's Russia national team. Most erudite fan received the first prize from Shamil Tarpishchev - the latest smartphone Samsung.
