When: 24.04.08
Where: LEXUS Auto Center
Lexus Planet
Task
TO CREATE AN UNUSUAL CONCEPT OF AN UNFORGETTABLE FESTIVE EVENT REFLECTING THE COMPANY'S STATUS AND IMAGE.
To improve customers' loyalty to the brand.
To provide the event with complete technical support.
Number of guests: 240
Concept
LEXUS's THREE WHALES.
They said in ancient times that the world was based on three whales. But our ancestors didn't know that Earth is round and the Universe is endless. They also didn't know about one bright star - LEXUS. The world of cars is based on three whales - on three LEXUS cars. This was the story which appeared the main idea of LEXUS birthday concept.
Details
CHRYSANTHEMUM PLANET. LEXUS CARS. HOLIDAY ATMOSPHERE.
The holiday event was aimed at creating a real car planet. One of the main things was a globe made of 10 000 chrysanthemums. That globe was placed on a stele with pictures of 2008 Lexus leading car models. Moreover, thematic interactive events and performances emphasized the atmosphere of a holiday.
