TO ORGANIZE A PR ACTION FOR NIDAN JUICES WITHIN THE FRAMEWORK OF MOSCOW CITY DAY SUITABLY AND SPECTACULARLY PRESENTUNG INFIRMATION ABOUT CHANGES IN QUALITY AND STYLE OF THE BRAND.

To think over possible scripts of contests reflecting key values of the company; to hold the most spectacular one on the main stage.

To organize juice tasting for all participants of the occasion.

To interest in the action and attract to the brand as many Muscovites and guests of the city as possible.

Number of guests: 2000

MY CITY WITHOUT MY FAMILY IS NOT MY CITY.

It is generally known that City Day is a family holiday. On this day all residents get together with their families and have a good time. That is why this day cannot be imagined without such a family juice as Moya Semya (My Family). A City Day without family is not a City Day and a city without my family is not my city. This was the way, how the bright and memorable concept-slogan "My City without My Family is not My City" appeared; here the family implied not only one's family, but also the juice Moya Semya (My Family).
 

MOYA SEMYA PROMOTIONAL STAND. TASTING.FAMILY SYMBOL.

A promotional stand was created specially for the event in the form of the new package of Moya Semya juice. During the day the guests of the event were able to appreciate each of improved juices and receive unusual badges designed in the style of the brand. Promoters answered all questions of the guests and told them about advantages of the new Moya Semya juice. On the main stage took place a contest "Family Symbol" by Nidan Juices; several families participated in the contest. The winners received the main prize - a package of the new Moya Semya juice.