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New News Format Specially for MegaFon!
Client: MegaFon
When: 28-29.05.10
Where: Fresh Wind Hotel

New News Format Specially for MegaFon!

Task

TO STRENGTHEN PARTNER TIES WITH THE CONTENT PROVIDERS.

To create business atmosphere for the meeting.

To work out an interactive entertaining game with team building elements and a banquet part of the event.

Number of guests: 70

Concept

CONTENT TV.

The news reel, the most urgent and interesting to everybody TV program, was chosen as the concept of the event.

Uniting their efforts the participants worked out, shot and showed the news in MegaFon format. The most sensational news reels were broadcasted at the gala-dinner.

Details

NEWS CHANNELS EDITORS. VIDEO REPORTS. SHOOTING FROM HELICOPTER.

Each team chose its own subject and way of presenting information. News editors from leading Russian TV channels helped the teams. Each story was unique and made at a high professional level. For shooting the participants employed special equipment, for example, some shooting was conducted from helicopters.

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