When: 01.10.09
Where: The Moscow Metro
Boredom-Busters - Samsung Promotional Campaign in Moscow Metro!
Task
TO ATTRACT ATTENTION OF THE TARGET AUDIENCE TO THE NEW PRODUCT - SAMSUNG MP4 PLAYERS.
To organize a bright and memorable campaign in the Metro attracting audience's attention.
To suggest an unusual format of the action creating news topic.
Concept
SAMSUNG RESCUES FROM BOREDOM.
During a month mobbers came into Metro coaches carring bright orange life buoys in their hands. The mobbers' task was to involve the audience in the action with MP4 players. Six most popular among students metro lines were chosen for the campaign.
Details
ORANGE LIFE BUOY. MOBBER. THE MOSCOW METRO.
The plot of each flash mob was a dialogue between two mobbers and metro passengers. The first mobber was responsible for animation and attracted attention with slogans: "If you are bored, put on the lifebuoy." The second mobber came up to passengers and showed episodes from films, let them listen to some songs or read a few pages of new books.
